The future of active fun at IAAPA Expo Europe 2023

Written by
Prakhar Sharma
August 3, 2023
# min read
Many visitors standing at the Valo Motion's booth watching mixed reality playground ValoArena in action at IAAPA Expo Europe 2022 in London

We are super thrilled to announce that Valo Motion will be exhibiting at the International Association of Amusement Parks and Attractions (IAAPA) Expo Europe 2023, which will take place from 25th to 28th September at the Messe Wien Exhibition & Congress Center in Vienna, Austria. Therefore, we invite you to come and visit us at Booth B-2301!

What is IAAPA, and why attend IAAPA EU 2023?

The International Association of Amusement Parks and Attractions (IAAPA) is the largest international trade association for the location-based entertainment industry worldwide. Every year, IAAPA hosts global events and conferences that bring together the brightest minds and the most immersive products in the leisure industry. These trade shows are must-attend events, offering an impressive array of exhibits, innovative products, and networking opportunities for professionals involved in the leisure, attractions, and entertainment industry.

The IAAPA Expo Europe is particularly significant for us. As a Finnish company operating globally, with installations in over 65 countries, we truly value this opportunity to engage with the European market. Europe, with its unique blend of diverse entertainment venues and an ever-increasing demand for innovative leisure experiences, has been a vital part of our journey.

Each year, the IAAPA Expo provides us with an exciting platform to showcase our groundbreaking mixed-reality attractions and connect with professionals in the location-based entertainment industry.

When we say "Experience the future of fun," we truly mean it! This year at IAAPA Expo, prepare yourself to experience all three of our mixed reality attractions firsthand. You will have the opportunity to experience interactive climbing on the augmented reality climbing wall, ValoClimb, dive into immersive game worlds with ValoJump, and experience the ultimate mixed reality games inside ValoArena

LBE industry operators need solutions and not just another attraction.

With growing competition and ever-evolving consumer demands, the location-based entertainment (LBE) industry presents unique challenges to the operators of family entertainment centers, indoor adventure parks, hotels and resorts, and shopping malls. You need solutions that not only entertain your customers but also maximize revenue, minimize costs, and offer truly unique experiences. We understand that for you as an operator, it is not only about finding the next big attraction but rather finding a tailored solution that addresses these complex demands.

Empowering operators with tailored solutions.

Even though there are a lot of attractions to choose from at the IAAPA trade shows, your time is limited. You need something that stands out and resonates with your specific needs. This is where Valo Motion's mixed reality attractions come into play, designed as a solution to:

  • Maximize efficiency: Being fully automated with no need for extra attendants or wearables, our attractions save you on operational costs.
  • Drive competitive edge: Our award-winning mixed-reality platforms and their games offer a unique selling point, setting you apart from competitors.
  • Enhance fun for the whole family: Our attractions promote family bonding and social play through engaging multiplayer games.

The IAAPA Expo Europe 2023 offers a great opportunity for us to interact and engage with you. These interactions not only allow us to demonstrate the capabilities of our solutions but also help us to better understand your unique challenges and needs.

At Valo Motion, we understand that an attractive product is only part of the equation. Therefore, we have designed our mixed-reality attractions to be complete solutions and enable you to maximize floor space revenue at your venue. You can significantly lower your operational costs while still delivering an exceptional active entertainment experience to your guests. These award-winning attractions that are not just unique, but also come with unrivaled interactive games, enabling you to set yourself apart from the competition.

What's more, our subscription model provides you with a service that includes 24/7 support, an operational hub with insights and detailed performance data for each attraction, the ability to create unique events like birthday parties and local competitions for your guests, as well as regular high-quality game and software updates. These benefits ensure that your venues remain fresh and continue to attract crowds, all while keeping your costs manageable.

Delight your guests with immersive gaming experiences.

In the increasingly competitive LBE industry, standing still means falling behind. That's why our solution goes beyond the mere installation of mixed-reality attractions, ensuring that your entertainment offerings never become stagnant. Included in your subscription fee is our commitment to continual innovation. We constantly develop and release high-quality new games, to keep your offerings fresh and exciting. With Valo Motion, your guests will never get tired of the same old games, and you will always have something new to attract them. After all, at the heart of every successful entertainment venue lie satisfied, happy customers.

We are delighted to share that just this year, we have launched four original games across each of our attractions. While each game offers a unique experience, the highlight is its multiplayer functionality. When everyone can participate and enjoy together, it creates the perfect setting for cherished family experiences. These games are not only fun to play but also serve as an engaging spectacle for spectators.

Kids are spectating the players enjoying ValoArena

Whether it’s solving puzzles in Short Circuit on ValoClimb or pulling off a heist in Operation: Money Grab on ValoArena, with the capability to engage up to 6 players at once, we have got your needs covered. Valo Motion attractions and their mixed-reality games are designed to serve diverse age groups - from kids to adults, as well as sports enthusiasts, ensuring there is something for everyone.

We recognize the value of hosting special events at your venue to enhance the customer experience and promote business growth. With the birthday mode in several of our games, you can host memorable birthday parties for your guests. Also, the competitive ValoLeague for ValoJump and ValoClimb allows you to organize a friendly competition, amplifying the social play aspect at your venue.

Kids playing Hullaballoon: birthday mode game on augmented climbing wall, ValoClimb

In addition to the thrill of the games, all of our attractions allow participants to capture and share their joy and excitement. The built-in video booth captures their priceless reactions during gameplay, providing a perfect keepsake and boosting your brand’s visibility as these moments are shared on social media with your branding.

Valo Motion's success story is tangible, with over 1000 installations spanning more than 65 countries, recording an impressive 175,000+ plays per day.

Valo Motion global installations on map
Find the nearest Valo Motion attraction to you here: 

Meet us at Booth B-2301!

Valo Motion's booth #B2301 location from the floor map of IAAPA Europe 2023 Vienna Austria

Experience firsthand what you have just read, as we prepare to bring our award-winning attractions directly to you at IAAPA Expo Europe 2023. Come visit us at Booth B-2301 to experience our groundbreaking games, engage with our team of experts, and discuss how Valo Motion can help you create unforgettable entertainment experiences at your establishment.

Would you like to meet us at IAAPA Expo Europe 2023?

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