ValoArena wins Brass Ring Award

Written by
Ulla Järvinen
November 17, 2022
# min read
ValoArena team celebrates the Brass Ring Award that ValoArena, the mixed reality attraction, won at IAAPA 2022.

We are proud to be awarded the IAAPA Brass Ring Award for Best New Product “Virtual and Augmented Reality” category for ValoArena, our pioneering unattended 6-player mixed reality playground.

ValoArena requires no employee supervision, wires, or wearables for exciting, immersive, physically active gameplay. In ValoArena, groups of up to six players can choose between different games to compete in a simultaneously physical and virtual space on an arena-like stage where spectators can watch and cheer. This creates a truly unique mixed reality social attraction that makes it easy to use for both guests and operators.

“Valo Motion is honored to be selected by the IAAPA Awards Committee for a Brass Ring Award, one of the attractions industry’s most prestigious honors,”
noted Dr. Raine Kajastila, CEO and the visionary behind Valo Motion. “With ValoArena, our approach to combining active physical play and video games in FECs has evolved into an attraction that is as easy to jump in and play as it is to operate.”

This is already our second brass ring award 

Previously, our interactive trampoline game platform ValoJump double won a Brass Ring Award in the Best New Product category in 2019. Valo Jump also won the Brass Ring Award for Best New Product (Technology Applied to Amusements) for Super Stomp, the multiplayer ValoJump trampoline game.

IAAPA, the global association for the attractions industry, announced the winners for the 2022 IAAPA Brass Ring Awards during IAAPA Expo 2022 in Orlando, Florida. The Best New Product category recognizes the best new product or service in the attractions industry and the specific award is for “the best virtual or augmented reality product or equipment including hardware or software.”

The annual Brass Ring awards recognize amusement parks, water parks, zoos, aquariums, museums, family entertainment centers (FECs), and suppliers from around the world for excellence in food and beverage, games and retail, human resources, live entertainment, marketing, new products, and exhibits.

Learn more about ValoArena, the mixed-reality arena that requires zero staff or wearables to run.

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