ValoArena Case Study: RPM Raceway, USA

Written by
Ulla Järvinen
April 6, 2023
# min read
ValoArena mixed reality playground at RPM Raceway FEC with no attended staff needed

We published a new customer case study on ValoArena: Pay-per-Play Indoor entertainment chain RPM Raceway, USA. 

With five locations and almost a decade in business, RPM Raceway became the first location to install ValoArena in the United States and also order a second unit after the first month’s impressions. 

Following a failed experiment with a VR sports installation, RPM decided to take a calculated risk by making their Farmingdale, Long Island location the first in the US to install our pioneering mixed-reality playground, ValoArena. 

RPM was so impressed by the first ValoArena that they moved to buy their second ValoArena straight off the floor of 2022 IAAPA Expo.

CEO of RPM Raceway with Valo Motion team holding ValoArena's IAAPA Brass Ring Award for best new product
RPM agreeing to their second ValoArena at IAAPA. (left to right: Marissa Kiella, Valo Motion salesperson, Eyal Farage, owner and CEO of RPM, and Eldad Givon, head of business development for Valo Motion)

“The numbers don’t lie,” said Chris Kimlingen, Operations Manager across all five RPM locations. “The great numbers we saw in the first month continued, so investing in a second ValoArena was really no brainer.”

ValoArena is now our top attraction. It’s destroying our other VR experiences and is doing far better than even a number of top-tier arcade machines would do in the same space. 
What’s so impressive about ValoArena is that it generates more than enough revenue to substantiate its large footprint.
Four girls playing Astro Blade game inside ValoArena

When asked what it was that convinced the RPM team to go with ValoArena, Kimlingen's answer focused on two important areas: ValoArena is a totally new type of fun, and it requires little-to-no intervention by staff.

Download our case study and read more on how RPM Raceway is benefiting from ValoArena.

Read more about Case RPM Raceway in our Case Study

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