What kind of company is Valo Motion? – “Not your traditional gaming company”

What kind of company is Valo Motion, and where do we stand with our mixed-reality games? Take a deep dive into the basics of Valo Motion in this blog, and get to know our mission, products, customers, and the talents in our team! 

Innovators at the intersection of gaming and attraction industries

When you hear the word “gaming” your mind might wander to console, mobile games, or esports. Then again, when you think about “attractions”, you might picture amusement parks or interactive exhibits. Well, Valo Motion sits at the crossroads of these two worlds, creating experiences that combine the magic of active gaming with the immersive thrill of attractions. 

What opportunities does this sweet spot offer to us?

This unique position allows us to create something different, innovative, and, quite frankly, unforgettable: mixed-reality games that get people moving across the world. Operating in this intersection opens doors for multiple opportunities. For starters, we get to explore the – still rather small – territory in combining gaming and physical activity. By blending the latest gaming technology with our unique mixed-reality products and gaming areas, climbing walls, and trampolines, we keep growing and get people moving around the world! 

A healthy mission to get people moving around the world

Our mission at Valo Motion is simple: to get people moving around the world. Our goal is to get 1M games played daily globally by 2030. We believe that gaming doesn’t have to mean sitting still, and that’s why in all of our mixed-reality games you are literally playing the games by moving your body by climbing, jumping and running across the game arena.

We want to spread the joy of movement with our interactive gaming experiences. That’s why our products ValoJump, ValoArena and ValoClimb, are designed to bring people together, get them moving, and make them happy. What we create isn’t just part of gaming or attractions, but it connects both and creates something entirely new.

Who are our customers and how do we help them?

Our customers are as diverse as the experiences we create. From family entertainment centers and trampoline parks to climbing gyms and shopping malls, we cater to venues that want interactive, movement-based fun with next-level technology. 

For venue operators, our products are versatile and easy to adopt into any attraction space. Whether it’s ValoClimb, ValoArena, or ValoJump, our products are safe, rely on minimal staffing, and are highly durable for long-term use. 

By the way, we have been building Valo Motion and getting people moving around the world for 10 years already, and we’re so happy that our customers trust us in over 80 countries! If you are curious to hear more about our journey and where we are heading next, read more here. 

Our mixed-reality games speak to operators who want their attractions to stand out. They are looking for solutions that are on trend and not only pull in the crowds but also ensure consistent repeat visits. Valo Motion products directly address these challenges by blending innovative technology with seamless user experiences tailored to create excitement and social interaction.

Beyond business operators, we also serve the end-users – the parents, kids, friends, and families craving excitement and a shared experience. For players, we eliminate the gap between passive gameplay and physical activity. Our systems encourage movement and social bonding while keeping the tech intuitive and immersive. The outcome is a win-win for everyone involved! Whether people are testing their agility with ValoJump or shouting, “one more round!” on Groundfall, our goal is to make their time at the attraction unforgettable.

Who are the talents building the mixed-reality games?

Creating products at the intersection of gaming and attractions requires expertise from a wide variety of fields. Our Valo Motion team is as multidisciplinary!

We have game industry professionals, like: 

• game developers, 
• game artists, 
• game designer, 
• software developers, 
• audio designers 
• and 3D artists. 

They understand how to create great games, both technically from the software side to game logics, and from a creative, visual perspective. But because the uniqueness of our games comes from blending the game software with physical game products like climbing walls and trampolines, we have professionals on the hardware side of games, like:

• industrial designers, 
• hardware professionals, 
• QA specialists,
• AV installers, 
• and technical IT support specialists 

This crew specializes in durability and physical entities of our products, making sure our mixed-reality game products function flawlessly and stay up to date in real-world environments at the customer premises. 

Then, our team members in marketing, sales, and customer success help to also bring the products successfully into the hands of our partners and customers. They focus on helping our customers, making sure that we understand what is happening in their industry and ensuring that Valo Motion products get their customers to return to their premises. This all will play out to the goal and mission to get people moving while having fun. 

And of course, the last but definitely not the least, we have our amazing professionals in HR, finance and leadership roles that make sure the daily life and operations are moving smoothly for our team members. For example, take a peek into what our onboarding process looks like! 

Thinking about your next career step? 

If you are also as passionate about our mission as we are, love solving problems, thrive at the intersection of different industries, and understand that you can definitely be serious about fun – we might have a future together! 

We have grown our business steadily since 2016, and our team has expanded in the same period. In 2026, we are focusing on some exciting new products and game launches that will prepare us for the next growth phase. And when we talk about growth, we mean: steadily, sustainably, and in a way that allows us to stay true to our mission. If you want to know more, our CEO Raine shared more about these in this blog. When we are hiring, we always post about it on our LinkedIn and our open positions page, so make sure to follow us to be the first to know! 

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