IAAPA Expo Europe 2022 recap

Written by
Sven Rösch
September 27, 2022
# min read
Valo Motion team in front of ValoArena at IAAPA London 2022 happy and celebrating the launch of the unattended mixed-reality attraction

We launched ValoArena at IAAPA Expo Europe 2022!

At IAAPA London, we launched our new unattended, wearable-free, 6-player mixed reality playground ValoArena which has already shown a utilization time of more than 74 % in the first locations across Europe.

“Valo Motion is pushing the limits, and we are proud to be working with them. We believe that ValoArena will bring a “wow” experience to our new and existing visitors whom we are looking forward to hosting and surprising. The earlier games – ValoClimb and ValoJump – are still very much enjoyed by families, kids and groups”, says Kirsi Ojakoski, Country Director at SuperPark Finland.

Read more about ValoArena installation and performance statistics at FEC SuperPark, Finland.

Active, social multiplayer fun

ValoArena was designed for up to six people to have active and social fun together. We have learned together with the operators of our premier installations how ValoArena has been received by players. It has received highly positive feedback and several locations have already had up to 3,000 players per week.

It looks like ValoArena is turning out to be as popular as our previous products ValoClimb and ValoJump which total over 46 million active and fun games over the past six years.

Most popular booth in town

ValoArena attracted a lot of attention on the IAAPA EU trade show floor. In addition to ValoArena being a unique concept, the trade show audience could also see and even hear how much fun the players were having playing together at ValoArena.

There were happy laughter, joy and excited shouts coming out of our booth all the time. This resulted in long queues and big audience gatherings forming constantly outside Valo Motion's booth to try out ValoArena themselves.

Looking for new attractions for your location? Get in touch with our Sales team, we are happy to help you.

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