How user-generated content drives revenue for your venue

Originally published May 12, 2025. Updated May 2026. 

Marketing an indoor entertainment venue isn't cheap or easy.

But if you aren't using user-generated content (UGC) yet, you're passing up one of the most genuine and affordable LBE marketing ideas out there to grow your brand and keep guests coming back.

From TikTok to Instagram, YouTube to Facebook, today’s audiences are constantly sharing moments from their lives, including their visits to indoor entertainment venues with their friends or family. 

When your guests become content creators, you gain social proof, visibility, and community, all without lifting a finger.

Valo Motion's mixed-reality experience Groundfall has generated over 200M+ views, 15M+ likes, and over a million saves on social media — making it one of the most viral indoor entertainment experiences!

Read also: How to build successful FEC marketing‍

Choose attractions with a real WOW factor

If you want guests to create and share content, it starts with having attractions that are genuinely fun, visually appealing, and packed with a  WOW factor. Guests grab their phones when the action looks too good not to share.

Valo Motion’s attractions: ValoArena, ValoClimb, and ValoJump are built to grab the attention of players of all ages. These unique mixed reality games  blend physical activity with digital gameplay in a way that’s instantly shareable.

• ValoArena brings groups of up to six people together for active, mixed reality games that get everyone moving, laughing, and playing side by side.
• ValoClimb transforms indoor climbing into a fast-paced, gamified challenge, motivating players to climb higher and compete together.
• ValoJump combines trampoline jumping with immersive video games, turning players into in-game characters in real time.

As operators have found, it’s that instant impact that gets people talking:

”We bought four ValoJumps initially because I wanted to fill the space we had available and because having four people in the air increases the WOW factor.” - Fawad Munir, Founder & CEO, Play Factore, the UK

Therefore, choose attractions that create clear visual hooks. When players see themselves inside the game world, pressing “record” feels natural.

Groundfall: the UGC numbers that changed everything

Before Groundfall had its own dedicated product, the game on ValoArena was already one of the most-shared indoor entertainment experiences on social media. Guests filmed themselves, their friends, the crowd reactions, and the moment someone fell into the lava and ragdolled on screen. Nobody asked them to. They just did it, every time.

The results speak for themselves. Across all tracked content (as of April 2026), Groundfall generated:

• 200M+ views across TikTok, Instagram, Reddit, and YouTube. That is 200 million instances of someone discovering what Groundfall looks like in a real venue, without you spending a penny on advertising.
• 15M+ likes and upvotes. Each like is an active endorsement from someone telling their network they approve of this experience. It is social proof you cannot manufacture.
• Over 1 million saves on TikTok alone. When someone saves a video, they are bookmarking it to show a friend or to revisit before deciding where to go. A save is intent, not just attention. Over a million people did that for Groundfall content.
• Around 40,000 comments, most of them guests tagging friends and asking where to play. That is 40,000 organic referrals that cost you nothing.

One video alone crossed 100 million views. None of it was paid content.

The numbers above capture what happened before Groundfall had its own product. The momentum has not slowed. A Groundfall session at SuperPark Philippines recently reached 9.1 million views on TikTok, with 725.7K likes and 43.8K saves. That video did not come from a professional crew or a paid campaign. A guest played, received their branded gameplay video through the built-in video sharing feature, and posted it to their personal TikTok account. One session, one built-in mechanic, and 9.1 million people discovering a venue they had never heard of before it showed up in their feed.

The demand this created was loud. Operators started asking whether they could get this specific experience on its own hardware, outside of ValoArena. That is exactly why Groundfall now exists as its own dedicated product: a standalone mixed-reality experience built around the most-played game in ValoArena's library, available across 19 configurations for FECs, trampoline parks, mall entertainment concepts, and hotels.

The UGC engine is built in. Every Groundfall session ends with a QR code on screen. Guests scan it, receive a branded gameplay video with your venue's logo, and share it. Your venue travels to their entire network without you running a single campaign.

READ: 10 questions indoor entertainment operators ask about Groundfall

Benefits of UGC for LBE operators

When guests post their own clips, you gain proof that ads simply can’t match. That’s why user-generated content is a game-changer for operators looking to build buzz and deepen their connection with audiences. Here’s why:

🔥 Bring guests back more often

When people share their real-life experiences with your brand, it sparks conversation. UGC encourages interactions, builds emotional connections, turns visitors into loyal fans, and generates repeat visits to your location.

💰 Grow your brand without big marketing budgets

Let your guests do the marketing for you. UGC is a budget-friendly way to expand your reach organically as each shared video lands in dozens, sometimes thousands, of feeds at no extra cost to you.

🫂 Build a stronger community around your venue

Sharing guest content helps you create a community around your venue. People love feeling like they’re part of something bigger, and UGC is the perfect way to nurture that sense of belonging.

People tag friends, compare scores, and plan group outings - right on your pages!

"ValoClimb has marketing built in. People send videos of themselves playing to their family or post them on social media. That can only have a positive effect on our bottom line." - Samantha Urmston, General Manager at Laser Quest, the UK

Measuring the impact of UGC

You might be wondering, “How can I  know if user-generated content is working for my venue?”. 

Well, data keeps the hype honest, so watch for these three signals:

• 📊 Social media metrics: Track likes, shares, mentions, and new followers in your social channels.
  
  Social listening tools can help you monitor where and how your venue is being talked about - this way, you can catch viral videos shared by your guests, and engage with them or repost them for even more brand reach.‍

• 🌐 Brand awareness: Look at changes in your location's foot traffic, your website traffic, gained online customer reviews, or media mentions.

• 💵 Sales conversions: Did foot traffic or website bookings increase after a surge in social shares? Compare sales data to see the direct impact of UGC on your revenue.
  

Built-in buzz machines: Valo Motion makes UGC effortless

You don't need extra rigs or a film crew to make this happen. Every Valo Motion attraction comes with a built-in video sharing feature. After every game session, guests receive a short video clip of their gameplay — branded with your venue's logo and ready to share on social media.

The exact mechanic varies by product. On ValoArena, ValoClimb, and ValoJump, players enter their email or scan a QR code at the end of the session to receive their video. 

On Groundfall, Valo Motion's newest dedicated experience, the process is even faster: when the session ends, a QR code appears on the large screen in front of the players. They scan it with their phone and receive their branded video instantly. No touchscreen, no staff involvement. If no one scans, the screen resets automatically for the next group. The video goes straight to their phone and from there, directly to their feeds.

With one tap, they can post it on social media, showing off your venue to all their friends and network. And because every video is branded with your logo, with every share, your venue reaches a wider audience.

This is the exact mechanic that produced Groundfall's 200M+ views. The content was never promoted. Guests created it, guests shared it, and guests drove other guests to venues to play. 

For operators running Groundfall in their FECs, trampoline parks, or entertainment centres, the system is an entire marketing system. Read how operators are benefiting from the modularity of Groundfall and fitting it in their venues.

Why operators love shareable video content

• 📈 Increased reach for your location: Every time a guest shares their gameplay on social media, your venue gets exposure to their entire network. It’s a powerful ripple effect as friends see the fun, get curious, and start planning their own visit. More shares mean more eyeballs and more potential foot traffic.
• 💬 Digital word-of-mouth: Trust is everything in marketing. When people see their friends or family genuinely enjoying themselves at your venue, it’s far more convincing than any ad. These authentic moments create social proof that drives new guests through your doors.‍
• 🎁 Enhanced guest experience: Giving guests a personalized video of their gameplay adds something extra to their visit - a digital souvenir they can take home, share, and relive. It makes the experience more memorable and builds loyalty by showing you care about their enjoyment.

“ValoArena gives us something unique. The WOW factor sells itself.” – Chris Kimlingen, Operations Manager

Valo Motion’s video sharing functionality is designed with today’s social media habits in mind. And now, it’s even easier for guests to share their experiences. 

🆕Thanks to the latest ValoApp update, players can instantly download their gameplay videos straight to their iOS or Android devices. In just a few taps, they’ve got a highlight video ready to post, relive, or show off to friends and family.

Turn guest videos into steady revenue

User-generated videos turn every game into word-of-mouth marketing. Choose visually striking attractions and let the video booth record every session. Track the social reach and the sales that follow.

Valo Motion does not just create active entertainment. We help venues like yours grow through real moments guests want to share. 

With built-in UGC tools across ValoArena, ValoClimb, ValoJump, and now Groundfall, your offerings become natural marketing drivers that help your brand grow without heavy advertising spend. ‍

Read more: We launched ValoArena 4-player, the brand-new standard size of our award-winning mixed-reality playground, now built to fit even more venues and drive revenue like never before.