Meet Bridget: Head of Customer Success with startup experience from the US

When you spend a decade building your career in the fast-paced, high-pressure world of US startups, you get used to a certain kind of grind. But what happens when you pack up your life, move across the world to Finland, and step into a team that believes work should be both highly ambitious and genuinely fun?

Meet Bridget Laye, our new Head of Customer Success. She brings her extensive startup expertise to our mixed-reality gaming company, discovering a completely different way to work, lead, and build a career.

Choosing a groundbreaking product

Before relocating to Finland, Bridget built an impressive resume working across sales, marketing, and customer experience for early-stage, founder-led startups in the US. When she arrived in Helsinki and was looking for a new challenge, our products immediately caught her attention.

"I thought the product was really unique. It was something that no one else was really doing," Bridget explains. For her, the groundbreaking aspect was how our technology seamlessly combines active, physical movement – like trampolines and climbing walls – with high-quality digital gaming. She has always loved the challenge of introducing products that are ahead of their time.

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"I thought the product was really unique. It was something that no one else was really doing.” 

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Beyond the products, our core value, serious about fun, resonated deeply with her own philosophy. But what does it actually mean in practice? It means we are deeply dedicated to our ambitious growth goals, solving complex technical problems, and building structures for scale. However, we believe that achieving these serious business goals shouldn't mean sacrificing the fun.

"We spend a lot of time and energy at work. Let's make it fun. It can be fun to solve problems and build things," she notes. Our team is incredibly warm, welcoming, and delightfully unpretentious. "You can have a meeting, but you can also be human and come to work in a beanie... or you can come to work in a suit. It doesn't matter," Bridget smiles.

Discovering the Nordic work-life balance

Coming from the American corporate culture, where underlying burnout is often the norm, transitioning to the Finnish way of working has been an eye-opening experience. Bridget openly reflects on the intense stress of the US work culture, noting that she had to be very deliberate about how to build her career to maintain a holistic life.

In our team, she was met with a culture that genuinely prioritizes the well-being of the employee as a standard, not an exception.

"I feel like Finland's probably more aligned with my personal value system of taking care of the whole employee. You don't have to try so hard as a manager to create that for your team," she shares.

Instead of strict, top-down corporate structures, our team thrives on collaboration. As the Head of Customer Success, Bridget works closely across different departments to ensure everything runs smoothly. "I have to work with the product teams and the sales team, and I need them to know we are all aligned in helping our customers," she explains. This means actively visiting, calling, and talking to customers to build genuine relationships and trust.

Her role? "Part firefighter, part engineer

So, what does a Head of Customer Success actually do at a rapidly growing tech company? Bridget describes her role as being "part firefighter and part engineer."

While she handles the daily reactive problem-solving that comes with customer support, her true passion lies in building the future. As our customer base grows globally, Bridget’s mission is to implement the structure and processes needed for the next massive stage of scaling.

"I always try to build a department that's ready for the future. If we got a call for 1000 more orders next month, we could do it," Bridget envisions. Seeing this progress and empowering a team that genuinely loves coming to work to solve customer problems is what gives her the most energy.

Why do global companies need global talent?

Bridget hopes her journey can serve as a reminder to other international professionals navigating a new country: "Your skills don't disappear when you move to a new country, and your experience doesn't disappear when you move to a new company," she emphasizes.

For Bridget, our international team proves exactly why global companies need global talent. By hiring internationally and bringing different cultural perspectives together, we aren't just filling roles – we are enriching the work and making the business fundamentally better.

"Maybe other companies that have only hired Finns and are afraid of opening their doors would see... it's not that scary," she smiles. In our team, this international mix is the very thing driving the innovation and the future of mixed-reality gaming.