ValoArena and ValoJump at Skakaonica

Setting a new standard for indoor entertainment in Belgrade

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Skakaonica Ava Shopping Park spans over 4,800 square metres and stands as Serbia’s largest indoor adventure park, drawing families from across Belgrade and beyond. The team behind Skakaonica brings years of experience running successful family venues in the region, building a trusted brand known for memorable guest experiences.

For Bojan Cvilak, owner and operator, building the Skakaonica flagship at Ava Shopping Park was a chance to offer something the local market hadn’t seen before: a modern, high-quality venue where families, teens, and even businesses could experience digital attractions and active play under one roof.

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Our vision of Skakaonica was to create a beautiful, unique, safe, high-quality active entertainment venue that both children and adults will want to come back to again and again. Valo Motion products have been a key component of making our vision a reality.

- Bojan Cvilak, Owner

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Located next to IKEA in a shopping mall with more than 2 million annual visitors, Skakaonica Ava Shopping Park brings together more than 20 attractions, including ValoArena 6-player and ValoJump, the first digital experiences of their kind in the Balkans. The team designed the venue to feel fresh for regulars, easy to run for staff, and strong for group and corporate bookings.

Bringing something bold and new to Serbia

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When planning Skakaonica Ava, the team knew they wanted to raise the bar for indoor entertainment in Serbia. The typical setup of basic trampolines and soft play wasn’t enough for their flagship location. 

They chose to install one ValoArena and three ValoJump 86” units - making Skakaonica the first venue in the Balkans to offer these types of interactive digital experiences.

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Honestly, we just knew we wanted Valo Motion games to be a part of all our future parks from the moment we saw them live. They created a desire  we didn’t even realize was possible until that moment.

— Bojan Cvilak, Owner

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The three ValoJump units are positioned front and center, right by the entrance to establish the venue’s high-tech feel from the start.

ValoArena 6-player has found its place as a hidden “finale” inside the park, intentionally designed as a surprise “final jewel” that visitors discover later during their visit. This layout helps them to manage crowd flow while delivering a memorable end to the guest experience.

Results that matter to operators

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1. Unattended operation, lean staffing: 

ValoArena and ValoJump run unattended at Skakaonica, freeing up staff to focus on guest experience and key operational tasks. In a venue with multiple active zones, attractions that don’t require dedicated staff are a real advantage. This flexibility supports a more efficient operation, especially during peak hours and large events.

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📊Together in just over a year, Skakaonica’s ValoArena and three ValoJump units have delivered more than 316,000 plays and over 7,200 hours of active gameplay by September 2025. On a typical day, that means nearly 700 plays spread smoothly across their 10–11 hour operating window (~63 - 70 plays/hour across 4 units), steady traffic that fits a gated model without requiring extra staff.

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2. Attractions as in-venue marketing tools: 

When the attractions are idle, every screen becomes a billboard. Skakaonica uses Valo Motion attractions to advertise birthdays, group events, and even corporate packages right inside the park. The ads fit neatly into their broader marketing strategy and make it easy to reach walk-in guests with high-value offers.

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🎂At Skakaonica, birthdays and group events are crucial to the business. Valo Motion attractions naturally extend into these packages, giving them something unique to offer and helping the venue deliver on its premium pricing model.

For operators looking to apply the same approach, we’ve shared more details in our blog on marketing strategies to sell more birthday parties.

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3. High quality play, strong repeat use:

Valo Motion games quickly became guest favorites at Skakaonica. Kids are hooked on ValoJump titles like Dunk it! and Jumpball, which connect perfectly with Serbia’s passion for sports. Teens and older players gravitate toward ValoArena’s multiplayer games, often staying for round after round.

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👪The same attractions that keep kids engaged also give Skakaonica the tools to attract teenagers, families, and even corporate groups looking for something active and different.

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It makes everyone’s eyes glow as soon as they see someone playing. People are fascinated and talk about it like they’ve just seen something from the future.

— Bojan Cvilak, Owner

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How operators can win with digital attractions

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The Skakaonica case shows what it takes to stand out in today’s indoor entertainment market: 

Deliver a safe, modern experience that fulfills the needs of your core audience and, at the same time, helps you attract new groups like teens, families, and even companies.

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Valo Motion products and services are top-notch. My only feedback for them is to keep doing what you are doing.

— Bojan Cvilak, Owner

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👉 Do you want to see how this could work at your venue? Talk to our team and start planning your next success story.

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NOTE: All key numbers are cumulative through September 2025 from the Valo Motion cloud dashboard for Skakaonica, Ava Shopping Park (Belgrade).