Digital attraction means competitive advantage

Written by
Raine Kajastila
January 14, 2020
# min read
A woman is climbing on an augmented climbing wall full of colours and lights. ValoClimb

How to make sure that experience graving digital native millennials find their way to your location and the next time they arrive, they bring their friends and family with them? Does the reply to these question lie in your analogue structures? Or is there a reason and a way to replace these analogues structures with digital attraction to give the diginative millennials the out-of-home experience they are looking for? Simply put, yes.

We at Valo Motion set out to design games and applications that would be enjoyable and entertaining for everybody to play. By creating high quality products that are full of fun games and easy to use, we have managed to create attractions that generate clear benefits to operators, like high repeatability and play-value. 

At the end of the day, when designing Valo Motion products, an exceptional gaming experience is all that matters, while making sure that our products are also worth the investment.

Enhance Repeatability and Play-Value

Simply put, a digital attraction can help leisure and attraction industry professionals – such as trampoline parks, FEC’s, soft play locations, fitness clubs as well as hotels and resorts – become successful and stay relevant for their millennial and centennial visitors. However, a digital attractions can no longer be simple, but need to entertain one or more people for longer periods of time, while generating repeat visits.

Why and How to Choose a Digital Attraction

So, what is there to gain when upgrading analogue structures, such as climbing walls and trampolines to have a digital dimension?

Read the article to find out:

  • why and how to choose a digital attraction over an analogue one
  • which features help to increase repeatability and grow play-value
  • what locations are digital attractions best suited for
  • what are the next trends for the digital attraction industries.

Read more how digital attraction ensures repeatability and high play-value

Read more here